Faaez Samadi
May 11, 2017

Edelman hires new Shanghai head

Key changes announced in senior China leadership roles.

Jackie Xu Rui
Jackie Xu Rui

Edelman today revealed that it has hired Jackie Xu Rui as managing director of the agency’s Shanghai office, effective 1 June.

Xu Rui arrives from MullenLowe Profero, where she was China managing director. The move is another indication of Edelman’s continuing pivot from a PR agency to a marketing and communications consultancy.

“I am very excited to join the passionate and talented Edelman team on a journey of developing innovative new ways of adding value to clients and consumers,” Xu Rui said.

With more than 15 years’ in senior industry management roles, Xu Rui is charged with leading Edelman’s digital transformation in China. Her portfolio includes the likes of Unilever, Diageo, Fiat, PwC, TongRenTang and Haribo.

Jeffrey Yu, president of Edelman China, said Xu Rui is a "best-in-class leader" who has the digital experience and business proficiency to marshall the company's "multi-faceted corporate and consumer PR talents".

In tandem with Xu Rui’s appointment, Edelman’s China COO and Beijing managing director, Sanjay Nair, is relocating to become head of the US tech sector, based out of Edelman’s San Francisco office.

Nair spent five years at Edelman China, and prior to that set up the technology practice at Edelman Singapore. He will advise US tech companies looking to grow internationally, as well as Asian tech brands seeking a US presence.

While Edelman conducts a search for Nair’s replacement, Yu will take over as acting managing director of the Beijing office. 

Source:
Campaign Asia

Related Articles

Just Published

11 hours ago

Chinese media rebate corruption probe widens across ...

EXCLUSIVE: Dentsu Media CEO Tommy Li has stepped down and is reportedly in police custody, as China’s media rebate probe expands with as many as 30 people questioned. Former Wavemaker chief client officer Julep Lin has also been arrested in connection with the investigation.

2 days ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

2 days ago

Agency Report Card 2024: Initiative

After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.

2 days ago

Global CEO of WPP Media’s Nexus departs

Bidon has been global chief executive at Nexus since April 2022.