Eight Partnership's Beijing operations in "transition"

BEIJING - Brand specialist Eight Partnership is restructuring its Beijing office after a recent management shakeup, and the loss of its key Apple account.

Eight Partnership is restructuring its Beijing office.
Eight Partnership is restructuring its Beijing office.

An undisclosed source told Campaign that the changes were due to "management restructuring" after losing Apple, a major client for Eight.

The loss of the Apple account was confirmed last week by an ex-staffer of Eight Beijing. Eight was appointed as Apple's marketing communication agency in July 2008.
 
Campaign attempted without success to contact Sheilen Rathod, Eight's managing director in Beijing. Repeated calls to the Beijing office were also unanswered.

Chris Fjelddahl, the remaining managing partner at Eight in Hong Kong, clarified that the company is still on an open contract with Apple in China, but revealed that Eight is "currently restructuring the team in Beijing to raise its quality and level of delivery, and is indeed replacing a number of people."

Fjelddahl said Eight is retraining its team in Hong Kong before announcing "a new set-up in Beijing later this year".

Among senior management who have left the company recently are Charles Brian-Boys, former managing partner and Chris Kyme, former creative partner.

Brian-Boys opened a new consultancy, Alchemy Asia in July this year. Several of his new team members were ex-Eight employees, including Andrew Kane.

In the same month, Kyme opened his own start-up agency Kymechow, taking former Eight senior executive Lorraine Liu with him.

Eight Partnership was founded in 1993.

 

 

 

 

 

 

 

Source:
Campaign China

Related Articles

Just Published

18 minutes ago

PR makes the leap to Bluesky—but what’s the verdict ...

As social media users appear to flee X in favour of the aptly named alternative—Bluesky—PRWeek UK asks comms pros how they’re finding the new platform in its early days of popularity.

24 minutes ago

Burson hires Edelman’s Taj Reid as global chief ...

Reid replaces Simon Shaw in the role.

34 minutes ago

Will the Coca-Cola ad deter brands from using AI in ...

Social media users have criticised the brand's use of AI in its 'Holidays are coming' ad.

46 minutes ago

Beauty brand Dove returns to 2025 Super Bowl

Similar to its 2024 ad, the spot will focus on the issue of low body confidence with younger girls in sports.