Racheal Lee
May 3, 2013

Emarsys launches in Singapore

SINGAPORE - Vienna-based Emarsys, an email, mobile and social marketing automation solutions provider, has expanded its footprint in Asia by opening an office in Singapore.

Emarsys launches in Singapore

The new office will further enhance support for emarsys' customer base in the region. It currently has offices in the UK, Germany, Turkey, France, Switzerland, China, Hong Kong and Russia.

The company's services allow businesses to create automated transactional campaigns that run seamlessly in the background, launch recurring campaigns based on the customer lifecycle and develop multi-step, multi-channel ad-hoc campaigns.

Ohad Hecht, regional managing director for APAC, noted that Singapore is a strong leader within the region’s digital marketing space and that Singapore has become a key market for the company with a growing number of clients in the region and an “ultra-fast adoption rate for marketing automation technologies”.

“Operations there [in Singapore] will not only contribute to further business development, it will be another hub to provide better services and assistance to local clients,” he said.

Hecht is leading the operations of both Hong Kong and Singapore.

Globally, Emarsys works with blue-chip clients such as Ebay. In Singapore, meanwhile, it is currently working with a range of clients like MediaCorp, Chan Brothers and Turf Club.

Source:
Campaign Asia

Related Articles

Just Published

9 hours ago

Agency Report Card 2024: Mindshare

Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.

10 hours ago

2025 Cannes Contenders: Dentsu APAC leaders place ...

From the grippingly serious to the hilariously eccentric, three Dentsu creative and product leaders across APAC give their nods to award-worthy work that may win a Cannes Lions next week.

11 hours ago

'Media isn’t a commodity. Treating it like one is a ...

Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.

12 hours ago

WPP never seized control of its destiny under Mark ...

Departing CEO had some notable successes, but the company has struggled.