Emphasis Media wins contract for inflight duty-free guides

The appointment came after a competitive pitch that was held in October. The four airlines are KrisShop for Singapore Airlines, SkyShop for SilkAir, JetShop for JetStar Asia and TigerShop for Tiger Airlines.

To be published on a quarterly basis, KrisShop will have a luxury focus, while SkyShop will emulate an intimate retail environment.

JetShop and TigerShop will be published three times annually. The first editions of these four publications can now be found inflight.

Joui Ong, general manager of Emphasis Media, said its aim is to produce a highly-engaging browsing and purchase experience in the air.

“I am extremely proud that Emphasis Media has been selected by a prestigious international client such as the DFASS Group. It’s a recognition of our team’s creative excellence and professionalism that we are being entrusted with these high-profile airline publications,” she said.