Emphasis Media rebrands as Publicitas Publishing

Publicitas Publishing reports directly to Marzban Patel, chief executive officer of Publicitas India and Asia. The Custom Media Division of Mediascope Publicitas in India will also operate under the new brand name of Publicitas Publishing.

“40 years is an exceptional achievement for us and marks the start of an exciting new phase for both our Singapore and India teams,” Patel said. “The introduction of a new sub-brand under the Publicitas’ umbrella coincides with the group’s objectives, which is to differentiate and expand service offerings to its esteemed clients. The new brand identity will build upon the strengths and success of our Asia and India operations.”

Publicitas Publishing specialises in local and international content, design, marketing and sales expertise to manage projects on a turnkey basis, a concept-to-delivery service for leading multinational corporate houses and media companies.

“With experienced teams offering a complete suite of editorial, design, marketing and digital expertise in Singapore and Mumbai, we aim to leverage the company’s strong track record and unique Asian heritage to further accelerate our growth in the region,” Joui Ong, general manager of Publicitas Publishing Asia, said.

The current custom publishing portfolio for Publicitas Publishing includes Singapore Airlines, SilkAir, SIA Engineering Company, Thai Airways, DFASS Group and Frasers Hospitality.