Benjamin Li
Mar 4, 2011

EmporioAsia Leo Burnett revamps website for Shanghai Bund icon

SHANGHAI - EmporioAsia Leo Burnett has completed a major facelift of contemporary Chinese lifestyle centre Three on the Bund’s website. Featuring black and white visuals, the new site is reminiscent of Shanghai in the 1920s.

EmporioAsia Leo Burnett revamps Three on the Bund website
EmporioAsia Leo Burnett revamps Three on the Bund website

Three on the Bund features fine dining, high fashion stores, one of Shanghai’s top art galleries, museums and the famous Evian Spa.
 
The new website matches and compliments the style, architecture and features of Three on the Bund, featuring black and white key visuals reminiscent Shanghai in the 1920s.

The client is a strong supporter of preserving the art and history of Shanghai. New website features include ‘Three spirit’ – a series of talks on Asian art and culture by prominent speakers,  the opportunity for members to sign in and register as VIPs, special offers and the convenience of making reservations for events and dinner.

The Bund has become a highly visible attraction for well-heeled locals, expatriates and visitors, who are spoiled for choice with new and old dining and entertainment landmarks like Bund 6, Bund 18, Peace Hotel, Waldorf Astoria Shanghai, and M on the Bund.
 
“We are proud to have worked with a pioneer in upscale lifestyle in Shanghai on their new website and on digital marketing,” said Vincent Kobler, MD of EmporioAsia Leo Burnett.

He added that Shanghai is now a crowded market for upscale dining, fashion and lifestyle. His team aims to keep the site fresh with new content and hope the new site will help Three on the Bund stay ahead of the competition.

 

 


 
 

Source:
Campaign China

Related Articles

Just Published

5 hours ago

Junior creatives: 'It's okay to take it slow'

An agency CEO responds to a junior creative's heartbreaking confession, offering practical advice and a much-needed dose of empathy.

5 hours ago

PHD wins $35 million Bosch China media account

EXCLUSIVE: The multimillion dollar corporate media mandate moves after a competitive review process in Q2.

6 hours ago

Beyond Wall Street: Dow Jones on redefining legacy ...

As the media industry navigates a mercurial landscape, Dow Jones’ global CCO, CMO, and EVP and GM for leadership, luxury, and events sit down with Campaign to discuss why their news goes well beyond the parishioners of finance.

6 hours ago

Spikes Asia announces 2025 jury presidents

Judging this year's entries will be twelve leading industry experts from across the APAC, including Australia, mainland China, India, Japan, New Zealand, Singapore, South Korea, and Thailand.