AUSTRALIA - OgilvyAction Australia has appointed former Photon (now known as Enero) group CEO of activation Sean Taylor to head its operations as CEO.
Taylor previously owned activation agency ISS Marketing which was sold to Enero (then Photon) in 2007. He left in 2011 and has been consulting for GM Australia since.
Andrew Egan, Ogilvy's general manager, growth companies, commented that Taylor would enable the agency to rapidly grow its market share. "Taylor’s mandate is to build the best activation team in the country," he said.
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The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.
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The campaign urges Australians to stand up to their expensive internet providers by bringing back an iconic meme from the early 2010’s: planking.
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EXCLUSIVE: The contract will run from 2025 to 2028, with an option for a one-year extension.
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