Engagement Meter: April's top social-media brand campaigns and posts

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. In Engagement Meter, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of April 2017.

Top campaigns

1. FBB India #DropThePants
Engagement Score – 1,000
Number of Facebook Posts – 4

The campaign consisted four Facebook posts, which received over 213,000 likes.

2. HP India #OopsProof
Engagement Score – 992
Number of Facebook Posts – 3

On Facebook, the brand posted three times about the campaign. it collectively received 178,000 likes and a few hundred comments and shares. The campaign also extended to Twitter and Instagram.

3. Sony Pix #FF8WithPix
Engagement Score – 831
Number of Facebook Posts – 12

Between April 1 and 13, Sony Pix posted 12 times on Facebook around the hashtag. It received 332,000 likes, 2,300 Ccomments and 1,200 shares.

If you're here for the #PIXPremiereNights of Fast & Furious 8, don't forget to tweet with #FF8WithPIX! pic.twitter.com/0psVJRtQvI

— Sony PIX (@SonyPIX) 12 April 2017

 

Top Facebook posts

1. 7Eleven Hong Kong
Engagement Score – 1,000

2. Levi's Thailand
Engagement Score – 1,000

3. Jollibee Singapore
Engagement Score – 1,000

 

Top Tweets

1. Jeep India
Engagement Score – 1,000

Join the FB Livestream tomorrow at 10:30 AM as we reveal the made-in-India Jeep Compass. #KnowYourCompass #OIIIIIIIO #TheresOnlyOne pic.twitter.com/zv87EUFMxg

— Jeep India (@JeepIndia) 11 April 2017

2. Pond's Philippines
Engagement Score – 1,000

Today marks #KathrynsBeautifulChange, a new chapter in her life. Witness it soon. #ChangeIsBeautiful pic.twitter.com/cjdtdAf1cw

— Pond's Philippines (@PondsPH) 18 April 2017

3. Samsung Malaysia
Engagement Score – 1,000

Join the rest of the nation in the pre-order of the #myGalaxyS8 from 11th – 13th Apr 2017.
More info: https://t.co/6chikxH2V4 pic.twitter.com/OrG6qzQSiB

— Samsung Malaysia (@SamsungMalaysia) 6 April 2017

 

Top Instagram posts

1. Vat 69 India
Engagement Score – 999

 

Add rhythm to your life with #VAT69. #scotch #whisky #scotchlovers #whiskylovers

A post shared by VAT 69 India (@vat69india) on Apr 5, 2017 at 5:11am PDT

2. Robinsons Singapore
Engagement Score – 949

 

[CONTEST] Is it T2me for tea from T2? _ Win this exclusive gift set from Melbourne's maker of all things leaf, T2 worth more than $170! Just tell us how many types of tea, T2 has? Only 1 Winner will be selected. Here's how to win: _ (1) Like this post (2) Tell us how many teas, T2 has (3) Tag a Friend, your tea-bestie whom you can share a sip with later (4) Follow our IG @robinsonssg _ Hurry this contest ends real soon on 30 April ! Good luck! _ #tea #comfort #yummy #contest #teatime #delicious #melbourne #australia #singapore #style #chic #robinsonssg #t2tea @t2tea #goodthings

A post shared by Robinsons Singapore (@robinsonssg) on Apr 17, 2017 at 2:53am PDT

3. Axa Indonesia
Engagement Score – 931

 

Lengkapi potongan puzzle berikut! Cari jawabannya di bit.ly/AXAAprPuzzle & dapatkan hadiah voucher senilai 250 ribu rupiah! #KarenaDiaLayak #AXADirect

A post shared by AXA Indonesia (@axaindonesia) on Apr 17, 2017 at 9:29pm PDT

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.