Engagement Meter: March's top social-media brand campaigns and posts

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. In Engagement Meter, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best from March 2017.

Top campaigns

1. GE India #BalanceTheEquation
Engagement Score – 1,000
Number of Facebook Posts – 7

The campaign consisted seven Facebook posts and received over 215,000 likes.

GE has pledged to #BalanceTheEquation by hiring more women into #STEM roles. Here's to all the awesome women around us - Happy #womensday pic.twitter.com/BRGFxyiXvB

— GE India (@GEIndia) 8 March 2017

2. L'Oréal Paris Indonesia #CareWithMicellar
Engagement Score – 996
Number of Facebook Posts – 4

On Facebook, the brand posted four times about the campaign. The posts collectively received 218,000 likes, 255 comments and 175 shares.

3. Burger King India 2 for 99
Engagement Score – 972
Number of Facebook Posts – 4

In March, Burger King posted four times on Facebook about '2 for 99'. It received 96,400 likes, 786 comments and 338 shares. The campaign also extended to Twitter and Instagram.

 

Buckle up folks! It’s show-time. Excited for some weekend combats? Let’s zoom in to see who amongst BK Grill Chicken, Chicken Keema crunch, BK Veggie and Veg chilli cheese rules the 2 for 99 ring! Tell us which 2 will rule everyone’s taste buds this weekend. #BurgerKing #BurgerFans #InstaFood #Classic #FoodLove #DealOfTheDay #Weekend #YourWay

A post shared by Burger King India (@burgerkingindia) on Mar 18, 2017 at 4:13am PDT

 

Top Facebook posts

1. BMW Thailand
Engagement Score – 1,000

2. Lufthansa India
Engagement Score – 1,000

3. DBS Indonesia
Engagement Score – 1,000

 

Top tweets

1. Milo Philippines
Engagement Score – 1,000

It takes heart, hardwork, and humility to represent a nation that #BuildChampions. Good luck, @AlyssaValdez2! https://t.co/ug1zFq9UyD pic.twitter.com/ZUSZYVRReb

— MILO® Philippines (@MiloPH) 20 March 2017

2. Huawei Mobile Malaysia
Engagement Score – 1,000

Breeze through your workout regime with #HuaweiWatch2 #freeyourspirit pic.twitter.com/vXvKPw90BC

— Huawei Mobile MY (@HuaweiMobileMY) 22 March 2017

3. Durex India
Engagement Score – 1,000

What’s your tagline for #DurexJeans? Click this link and make your own memes - https://t.co/D0vbWeYmuh. pic.twitter.com/j3KGlSGzIz

— Durex India (@DurexIndia) 23 March 2017

Top Instagram images

1. Pablo Malaysia
Engagement Score – 999

 

We know Valentine's day has ended… but love is still in the air because we have just launched our limited edition Freshly Baked Strawberry Cheese Tart! Win yourself one of these delicious, mouth-watering Strawberry Cheese Tarts just by following these simple steps below: Step 1: Like our Facebook page or follow our Instagram account. Step 2: Give this photo a like and tag 5 of your friends in the comment section below. Step 3: Share this post on your wall or retweet for IG users. 10 Winners from Facebook and 10 winners from Instagram will be chosen at random to redeem their free Freshly Baked Strawberry Cheese Tart! Winner list will be out on 15th of March. Good Luck! :D #PABLOmy #PABLOmySpecial #PABLOcheesetartMalaysia #strawberry #limited #seasonal

A post shared by Pablo Cheesetart Malaysia (@pablo_cheese_tart_malaysia) on Mar 2, 2017 at 6:25pm PST

2. Tata Safari India
Engagement Score – 961

 

Off-roading drive with a difference. #StormingAcross #adventure #indulge #OffRoading #Freedom #TataSafari #LogOut #ReclaimYourLife #TheRealSUV

A post shared by Tata Safari (@tatasafariofficial) on Mar 15, 2017 at 12:14am PDT

3. Nandos Singapore
Engagement Score – 898

 

How many pieces of Mango and Lime went into this PERi-PERi sauce bottle? ?? Follow us and comment with your best count (before 9 March) and 1 lucky fan can count on a #UnbelievablyDelicious Mango & Lime Full Platter ON-THE-HOUSE! ?? Find out more about the new flavour >> http://bit.ly/mangolimeSG ?? #nandossg #PERiPERiChicken

A post shared by Nando's Singapore ?? (@nandossg) on Mar 4, 2017 at 1:45am PST

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.