Engagement Meter: May's top social-media brand campaigns and posts

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. In Engagement Meter, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 1 through 20 May.

Top campaigns

1. Croma Retail #SchoolOfCool
Engagement – 1,000
Number of Facebook Posts – 13

During the whole period the brand ran the campaign, it posted 15 times on Facebook around the hashtag. It received 215,000 likes.

2. MTR #MTRBreakfastIn3
Engagement – 999
Number of Facebook Posts – 9

On Facebook, the brand posted nine times about the campaign, receiving more than 10,000 likes collectively. The campaign also extended to Twitter.

3. Magnum Malaysia #NeverStopPlaying
Engagement – 986
Number of Facebook Posts – 7

The campaign consisted seven Facebook posts, which received 64,000 likes, 4,400 comments and 3,500 shares. The campaign also collectively garnered over 465,000 video views.

 

Top Facebook posts

1. Tic Tac Thailand
Engagement – 1,000

2. Levi's Philippines
Engagement – 1,000

3. Hutch SriLanka
Engagement – 1,000

 

Top Twitter posts

1. McDonald's Philippines
Engagement – 1,000

Ang pagmamahal sa’yo ni Mama, priceless. #LoveKitaMa

Retweet and tag your Mama. To see more, click here: https://t.co/J23w0NPEhs pic.twitter.com/3MXlCMkMMk

— McDo Philippines (@McDo_PH) 11 May 2017

2. OPPO Philippines
Engagement – 1,000

All smiles for the newest #OPPOF3 #DualSelfieCamera here in the Philippines! pic.twitter.com/ccZKhA9pjq

— OPPO Philippines (@OPPOPhilippines) 10 May 2017

3. RedBus India
Engagement – 1,000

Here’s our 2nd TVC starring Allu Arjun! Watch & find out how he outsmarts the King this time!(Hindi) #BusyaaniredBushttps://t.co/UoLTf0SQuB

— redBus (@redBus_in) 6 May 2017

 

Top Instagram posts

1. Canon India
Engagement – 986

 

Photography By: @sasintipchai . #_soi #india_clicks #everydayindia #indiaclicks #lonelyplanetindia #indiaig #dslrofficial #yourshot_india #bbctravel #cnntravel #dslr #canonindia #streetphotographyindia #igramming_india #desi_diaries #indiapictures #indiagram #tripoto #indianphotography #storiesofindia #photographers_of_india #yourshot_india #streetphotographyindia #igramming_india #desi_diaries #indiapictures #indianphotography

A post shared by CANON INDIA (@canonindia_) on May 8, 2017 at 2:39am PDT

2. Audi India
Engagement – 977

 

Seats taken. @virat.kohli @adityaracing #VIR8 #AudiDrivingExperience

A post shared by AudiIN (@audiin) on May 12, 2017 at 7:45am PDT

3. Allianz Malaysia
Engagement – 899

 

Guess the name and year of this famous World Cup ball and stand a chance to win a RM100 Adidas e-voucher. There are five vouchers up for grabs! Just follow these 3 simple steps: 1) Follow us @allianzmalaysia. 2) Guess the name of the World Cup tournament ball and which year and match was it used in. 3) Comment on our Instagram contest with <name of ball>, <year>, <location>. Competition closes at 12pm on 19th May 2017. Follow the link in our bio for the full Terms and Conditions and good luck! bit.ly/AJFCMY17_GuessTheBall

A post shared by Allianz Malaysia (@allianzmalaysia) on May 5, 2017 at 7:04pm PDT

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.