Campaign India Team
Oct 23, 2020

Eros Now apologises after Navratri post causes outrage in India

The OTT platform's racy post featuring actress Katrina Kaif caused the controversy.

Eros Now apologises after Navratri post causes outrage in India
Eros Now has issued an apology after a post featuring Katrina Kaif about the ongoing festival Navratri caused a controversy.
 
Eros Now took down the said creative and said that it respects cultures equally.
 
 
The full statement revealed, "It is not, and it has never been, our intention to hurt anyone's emotions. We have deleted the concerned posts and we apologise for having offended anybody's sentiments."
 
The creative is part of a Navratri campaign the OTT platform is running on social media.
 
The controversy comes after Tanishq had to pull down a creative featuring a Hindu girl married to a Muslim man. The brand pulled down the ad after #BoycottTanishq claims on social media and also due to concern of their employees.
 
Source:
Campaign India

Related Articles

Just Published

15 hours ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

15 hours ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

16 hours ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

17 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.