Benjamin Li
Jan 6, 2010

Euro RSCG replaces Ogilvy & Mather as AOR for Pizza Hut in Hong Kong

HONG KONG - Pizza Hut has picked Euro RSCG Hong Kong as its agency-of-record without a pitch for its dine-in business, replacing Ogvily & Mather.

Euro RSCG replaces Ogilvy & Mather as AOR for Pizza Hut in Hong Kong
Euro RSCG is tasked with overall brand management of the integrated account, including advertising, POSM and creative development for interactive and in-store.

The agency has partnered with the brand on projects since 2007, including the recent 'Tomato Mania' campaign. Through these project partnerships, the agency has helped drive growth for Pizza Hut by collaborating with them to position the brand as a total dining experience with innovative products and a premium touch, to cut through the clutter of Hong Kong’s crowded dining category.

“Over the past year we have steadily increased our collaboration with Pizza Hut Hong Kong, incrementally doing more work with them project by project. To now win the account as agency of record is an important milestone for us, and I believe our team's passion, contribution and commitment over the past year truly helped solidify this win," said Dennis Wong, group managing director, Euro RSCG Hong Kong & Southern China.

The announcement also comes as the agency kicks off its last project-based campaign for Pizza Hut – for a limited time festive season offer called the Starzbites pizza.



 
Source:
Campaign China

Related Articles

Just Published

16 hours ago

Women to Watch 2024: Tanya Phathanathong, ADA

From overcoming personal challenges to becoming a beacon of leadership, Phathanathong’s grit and strategic vision have made ADA Thailand a key player in the digital marketing landscape.

17 hours ago

Move and win roundup: Week of April 28, 2025

Catch up on our weekly roundup of people moves and pitch wins, with the latest updates from oOh!media, Supersolid, CulturalPulse, Greenpark and more.

18 hours ago

Childhood bedwetting is nothing to be ashamed ...

In a campaign built around three 90-second AI-powered radio spots, the FMCG brand partners with FCB to convey that some kids just need more time to overcome bedwetting.