Euro RSCG replaces Ogilvy & Mather as AOR for Pizza Hut in Hong Kong

Euro RSCG is tasked with overall brand management of the integrated account, including advertising, POSM and creative development for interactive and in-store.

The agency has partnered with the brand on projects since 2007, including the recent 'Tomato Mania' campaign. Through these project partnerships, the agency has helped drive growth for Pizza Hut by collaborating with them to position the brand as a total dining experience with innovative products and a premium touch, to cut through the clutter of Hong Kong’s crowded dining category.

“Over the past year we have steadily increased our collaboration with Pizza Hut Hong Kong, incrementally doing more work with them project by project. To now win the account as agency of record is an important milestone for us, and I believe our team's passion, contribution and commitment over the past year truly helped solidify this win," said Dennis Wong, group managing director, Euro RSCG Hong Kong & Southern China.

The announcement also comes as the agency kicks off its last project-based campaign for Pizza Hut – for a limited time festive season offer called the Starzbites pizza.