Euro RSCG restructures and rebrands Thailand operations

Formerly known as Euro RSCG Flagship, the name change reflects the fully integrated structure of the agency now, offering through-the-line services with digital at its core.

Holt has been put in place to drive forward an integrated range of services including advertising, direct marketing, interactive, retail marketing services, and sales promotion.

Within Euro RSCG Bangkok, the entire agency’s specialized offerings including Euro RSCG 4D, Euro RSCG Life, and ArtXpress will be housed together.

Additionally, Euro RSCG Bangkok enjoys a close relationship with sister agencies, MPG and MCFiVA (Media Contacts) and strategic partnerships with Total Sports Asia, Spark, AdMax and Jigsaw.

Southeast Asia CEO, Matt Fanshawe said: “For years, marketing in Thailand was largely dominated by extremely creative TV campaigns. Over the years, and particularly during the recession, we’ve seen media become increasingly fragmented and clients’ budgets shift towards more targeted forms of media.”

“As a result, our agency has developed into an extremely integrated creative agency, with one bottom line. Strategically, it made sense for us to rebrand ourselves as Euro RSCG Bangkok - a name that better reflects our mutli-discipline talent and offerings.”

“This is a momentous occasion for our Thai office, and already we’ve seen success with our integrated structure - from new client wins such as Chivas and Peugeot to launching what has been one of the most talked about campaigns in Thailand this year for Krung Thai Bank. As an agency we’re focused on the future and committed to getting our clients to the future first. Our integrated structure empowers us to provide the best ideas and solutions for our clients, and help to keep them ahead of the game,” added Holt.