Makro, Lotus’s and H&M gain biggest ad awareness in Thailand: YouGov

Makro, Lotus’s and H&M are October’s top-performing advertisers in Thailand, each posting strong gains in Ad Awareness—the share of consumers who recall seeing a brand’s advertising in the past two weeks.

Makro leads the list with a sharp 11.6-point jump, rising from 30.0% on September 28 to 41.6% on October 19. The wholesale retailer recently picked up Best Retail Space Influencer Campaign at the Thailand Influencer Awards 2025 for its Makro Everywhere Near You push, and featured in the Sabaidee Thailand Shopping Destination campaign aimed at retail tourists from Laos.

Lotus's follows with a 9.9-point lift, climbing from 38.8% on September 28 to 48.8% on October 22. The supermarket chain marked its 31st anniversary with the Lotus’s 31 Years – Heartful Joy Every Day campaign, backed by media and in-store promotions. It also ran a Thailand Fair spotlighting authentic Thai products and, like Makro, appeared in the Sabaidee Thailand Shopping Destination initiative.

H&M rounds out the top three, rising 8.7 points from 15.7% on September 26 to 24.3% on October 23.

 

 

Methodology: Ad Awareness is based on the question: “Which of the following brands have you seen an advertisement for in the past two weeks?” Scores reflect nationally representative daily surveys of adults in Thailand and are weighted by age, gender, region and income. Figures represent a four-week moving average from September 26 to October 25, 2025. Changes are calculated as the difference between the highest and lowest daily scores during the period.