Euro RSCG Singapore named AOR for Bosch

There was no previous incumbent agency on the account.

Euro RSCG will run the regional business in Singapore where it will be responsible for the development of integrated communications across online and offline channels for a variety of products in Singapore, Malaysia and other Southeast Asian countries. 

This marks the first time BSH has partnered with a 4A agency to carry out its communication duties. Products included in the brief include domestic appliances by Bosch such as cookers, hobs, refrigerators, washing machines, and dish washers, as well as kitchen machines, vacuum cleaners, mixers and blenders.

"Bosch is known for its innovative approach and commitment to energy-efficient home appliances, which is increasingly important to consumers," explained Andrew Crombie, CEO of Euro RSCG Singapore and Malaysia. "Our goal is to use creative business ideas to create a better future, and we're fired up to be working with Bosch that shares this vision."