Staff Reporters
Aug 14, 2019

Saatchi & Saatchi Melbourne wins Visit Victoria business

Destination marketer bids farewell to Clemenger BBDO.

A sampling of recent Visit Victoria campaigns.
A sampling of recent Visit Victoria campaigns.

Visit Victoria has appointed Saatchi & Saatchi Melbourne as its lead creative and strategy agency.

Saatchi & Saatchi will work with Visit Victoria to "evolve its entire marketing ecosystem and approach", with an eye toward being more inspirational, more targeted, and more progressive, the companies said.

The win follows a competitive process in which the agency demonstrated strengths in integrated marketing, digital and data while promising "impossible outcomes through the alchemy of creativity, intelligence and technology", according to a release.

Mark Cochrane, Saatchi & Saatchi Melbourne's MD said the agency, which launched in Melbourne four years ago, had an ambition be connected to, and add to, the culture of the city and the state. "Now 55 strong here in South Melbourne, we are excited to be given the opportunity to work with Visit Victoria, and to tell stories about the place we call home,” he said.

Visit Victoria CEO Peter Bingeman acknowledged outgoing creative agency Clemenger BBDO for eight years of work including the 'Wander Victoria', 'Your Happy Space' and 'A Twist at Every Turn' campaigns.

Source:
Campaign Asia

Related Articles

Just Published

15 hours ago

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

16 hours ago

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

16 hours ago

Why it’s time we took Singaporean content creators ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.

16 hours ago

Changi Airport ropes in Aussie influencers to ...

A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.