Gurjit Degun
Jan 21, 2020

Expedia releases tactical Canada ad following Harry and Meghan news

Work was created by Saatchi & Saatchi.

Expedia: ad appeared in newspapers alongside editorial articles
Expedia: ad appeared in newspapers alongside editorial articles

Expedia, the holidays site, has released a tactical ad for trips to Canada following Harry and Meghan’s announcement to spend more time there.

The work, created by Saatchi & Saatchi, shows a scenic view of the Canadian landscape with "Canada" in a search bar and a tagline: "Escape the family."

The execution was placed in newspapers including the Evening Standard and Metro, alongside editorial articles about the Duke and Duchess of Sussex's decision to "step back" from royal family and split their time between the UK and Canada.

The ad was written by Ryan Price and art directed by Maria Suarez-Inclan.

Expedia consolidated its global advertising into Saatchi & Saatchi in 2018. The account is jointly managed by the London agency and the Team One office in Los Angeles.

Source:
Campaign UK

Related Articles

Just Published

1 day ago

Cannes Lions Grand Prix winner faces scrutiny over ...

DM9, part of the DDB network, faces fallout over its Grand Prix-winning campaign for Consul Appliances, with Chief Creative Officer Icaro Doria stepping down after allegations of AI manipulation and unauthorised footage usage.

1 day ago

Cannes Lions faces calls to step up action on ...

Women sought refuge in the Empower Café when the Cannes Lions safe zones were not open.

1 day ago

WPP Media appoints first global client presidents ...

Caroline Foster Kenny and Stephanie Prager are the new global client presidents.