“We have confirmed a substantial advertising & promotions programme to promote West Coast Plaza right up to Christmas and into the New Year, and are committed to sustaining our A&P efforts to create awareness and generate shopper traffic,” said Susan Leng, deputy director of retail management at Far East Organization.
Far East Organization promotes revamped mall
SINGAPORE - Singapore's largest property developer, Far East Organization, has launched a S$1.6 million (US$1.05 million) Leo Burnett-produced through-the-line drive to market its revamped shopping mall, West Coast Plaza.
“We have confirmed a substantial advertising & promotions programme to promote West Coast Plaza right up to Christmas and into the New Year, and are committed to sustaining our A&P efforts to create awareness and generate shopper traffic,” said Susan Leng, deputy director of retail management at Far East Organization.
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