FedEx demonstrates Asia-Europe capability
 in pan-regional ad campaign

Created by Philippines-HQ’d agency BBDO Guerrero, the on-going campaign consists of two visuals and a series of text-based executions that focus on FedEx understanding of the nuances of life and business across Europe.

FedEx recognises the importance of inter-regional trade between Asia and Europe and its growth potential,” said Malcolm Sullivan, vice-president, marketing, FedEx Express Asia-Pacific.

“The central message of this latest advertising campaign highlights how FedEx Europe expertise and ‘know-how’ ensures an outstanding shipping experience.”

The new campaign launched across eleven Asia Pacific markets – Australia, Hong Kong, Japan, Korea, Malaysia, New Zealand, The Philippines, Singapore, Taiwan, Thailand, and Vietnam; and is being adapted for print, online, outdoor and radio broadcast media.