Fitness First picks MPG as AOR

The win comes after a competitive three-way pitch, and MPG will be handling the media planning and buying for the brand.

Sarah See, marketing manager of Fitness First Singapore, said, “MPG is an established media agency. During the pitch process, the account team was very responsive and showed a thorough understanding of our requirements. We look forward to a good relationship with MPG to build sustained outreach to our stakeholders.”

Commenting on the win, Melvin Lim, CEO of Havas Media Singapore, said, “Fitness First is world’s largest health club chain and the fastest growing chain in Singapore as well. It’s a wonderful association for us at MPG and we are looking forward to pushing the brand further in the minds of consumers in Singapore.”