Advertising News
Asiya Bakht
Feb 26, 2009

F&N shortlists two for regional dairy creative

SINGAPORE - Fraser & Neave (F&N) is believed to have shortlisted two agencies including Bates Malaysia and McCann Erickson for the regional creative for its dairy brands.

F&N shortlists two for regional dairy creative
The company had invited four international agencies McCann Erickson, Grey Advertising, Bates Malaysia and Euro RSCG. 

Both Bates’ and McCann Erickson’s spokesperson declined to comment on this development.

The accounts are currently split among different agencies, although Grey handles Magnolia in several markets.
Source:
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