Asiya Bakht
May 29, 2009

SCA Hygiene calls creative pitch

KUALA LUMPUR - SCA Hygiene, a division of global consumer goods company SCA, has shortlisted Euro RSCG and McCann Erickson for its creative account in Malaysia.

SCA Hygiene calls creative pitch
The two agencies were shortlisted after a first round, according to sources. Pitch consultant R3 is believed to be managing the pitch.

SCA is a global consumer goods and paper company that develops, produces and markets personal care products, tissue, packaging solutions, publication papers and solid-wood products.

SCA Hygiene's business consists of two primary categories including personal care products and tissues. The personal category consists of products for incontinence care, diapers and feminine care. SCA's most well-known brands are Tena and Drypers.

The company's products are sold in more than 90 countries.

Related Articles

Just Published

8 hours ago

Omnicom cut 3,000 roles during 2024 ahead of IPG ...

Total headcount fell 1,000, as job reductions more than offset acquisition of 2000-strong Flywheel, and agency group plans further staff cuts to save US$330 million.

10 hours ago

40 Under 40 2024: Tala Booker, Via

What does it take to build a global communications agency in a year? Ask Tala Booker, the former HSBC executive who's rewriting the rules.

11 hours ago

Majority of marketers are unprepared to combat ...

A report from Forrester highlights the risks that companies face from deepfakes, as well as the current inadequate state of preparation to combat the problem.

12 hours ago

The unbearable cost of truth

As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal paradox: We've made truth so expensive that soon, no one will be left who can afford to buy what we're selling.