Advertising News
Asiya Bakht
Nov 13, 2008

F&N pitches regional dairy creative

SINGAPORE - Fraser & Neave (F&N) is believed to be reviewing the regional creative for its dairy brands.

F&N pitches regional dairy creative
The company has invited four international agencies to submit their credentials.

Agencies believed to be involved include McCann Erickson, Grey Advertising, Bates Malaysia and Euro RSCG. A spokesperson at F&N confirmed the news but declined to reveal details of the agencies.

The accounts are currently split among different agencies, although Grey handles Magnolia in several markets.

Source:
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