Forevermark | The Forevermark Encordia Collection | North Asia

Running until the New Year, the Encordia project is designed around the concept of the emotional bond between two people. Forevermark calls it the ‘love knot’, which is inspired by the Greek god of Herakles.

“It is a beautiful representation of the collection in a virtual environment, which will help drive footfall in-store,” said Dominic Brand, the worldwide marketing director of Forevermark.

The Encordia campaign is built within the Forevermark official website. The story is based on the design concept of the collection and a promotional short film is also available online.

Forevermark is pushing the new line of jewellery with print, in-store and PR work in the designated Asian region.

Forevermark is a subsidiary brand of De Beers in China, Hong Kong, India and Japan.




Credits:
Project The Forevermark Encordia™ Collection
Client Forevermark
Creative agency AKQA
Chief creative officer Rei Inamoto
Creative director Taka Yamaguchi
Art director Leo Thom
Copywriter Suzanne Mucci
Exposure Online, in-store