Former Patroids MD Karen Flynn sets up Siren-Communication in Singapore

At Patroids, Flynn was part of its senior management which revamped its structure in October last year.

According to a statement, the new local consultancy aims to offer clients innovative strategies and execution capabilities across the region to maximise their brand presence across influential global, regional and local media.

On her consultancy, founder and principal consultant Flynn, said: “The model we have puts brand reputation at the heart of commercial success and our research and preparation sets us apart as we collaborate with each client as an extension of their team.”

“We offer clients an integrated approach to communications planning and execution, where marketing and PR tactics are intrinsically interwoven for effective reach and consumer activation”.

Siren's team currently boasts backgrounds in corporate communications, marketing and brand development, as well as expertise in social media platforms. The team had previously worked on PR programmes across Asia-Pacific for clients including Philips, MSIG Asia, P&G, Sri Lanka Tourism Board, Far East Organization and Accenture among others.