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In the past 15 months we’ve seen unprecedented change in the way brands engage with consumers digitally. As new channels and user behaviours continue to emerge, agencies will need to break free from antiquated models and strategies to remain relevant.
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A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.
YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.
Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.
Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.