Fox Networks Group Asia launches branded-content studio

Fox Networks Group Asia (FNGA) has launched a creative production house, Fox Content Labs.

The unit's capabilities include long and short-form video content, active and passive product integration, celebrity talent access and on-the-ground activations.

The offering provides brands with bespoke solutions and the flexibility to pick and choose genres, channels and formats, the company said. Through content production and amplification within Fox’s owned media, brands can increase reach and deepen engagement.

The unit has central production studios in Hong Kong and Singapore, as well as satellite teams in all key APAC markets.

“Our goal is to be the number one partner of choice for brands in Asia and the Middle East looking to create premium quality, integrated content solutions; and to help advertisers drive a collective 1 trillion impressions across our key markets every year," said Mike Rich, EVP, sales and content partnerships, FOX Networks Group Asia. "With killer content at the heart of our business and a re-energized view on the power of advertising as entertainment, we are unrivalled in our ability to unlock new opportunities and deliver incredible value for the brands we work with.”

The company said Fox Content Labs has already provided campaigns for brands including Maybelline and Neutrogena (using Asia’s Next Top Model as a strategic platform) and AccorHotels (with Fox Sports).