FoxyMoron bags Huawei's digital mandate

Huawei has awarded a digital mandate in India to FoxyMoron. The account will be serviced by the agency’s Gurugram team.   

FoxyMoron will build the brand’s social media presence across platforms and will be responsible for developing strategy, content and execution along with design for the brand.  

Pratik Gupta, co-founder, FoxyMoron said the win "cements our Gurugram team's continued growth trajectory".

"This is a sizeable win for us given the different services and verticals we will be working with them on. For us, this win marks the coming of age of the efforts of Prachi and her team. We're excited with the announcements we want to make and this is just the beginning!” Gupta added.

Prachi Bali, business head - North, FoxyMoron, commented: “We're thrilled at the opportunity to partner with a brand like Huawei, which occupies a unique space in the market and in the eyes of the consumer. It is one of the leading innovators in the category and also one of the most premium and reliable brands for the consumer. Furthermore, since we've worked with a range of telecom devices in the past and know the category well, it pushes us to leverage that knowledge and devise better solutions for the brand."