Benjamin Li
Oct 26, 2010

Frank Lin, ex media director of McDonald's China, moves to digital start-up

SHANGHAI - Frank Lin, most recently senior media director of McDonald’s China, has joined Shanghai startup Starnet as chief operation officer.

Frank Lin
Frank Lin

Established last year, Starnet is a digital company with just over 30 employees.

Lin said that the company's vision is to be a full-service agency and e-marketing solutions provider. It has already won well-known clients like Blizzard China, Google and Hilton.

Late August, Lin resigned from McDonald's China after being their media director for five years.

"I have been working in traditional media for a long time, McDonald's China has given me an arena to polish my media skills," said Lin.

"The marco trend for media and marketing industry is digital component, and I believe my new role as the head of this startup agency would give me a greater territory and learning platform, and my vision is to go for a holistic marketing rather than just media," he added.

Recent cases of senior marketers and agency heads moving to China digital companies also include Chris Tung, VP Marketing of Pepsi China, joining Hudong.com as CEO and Billboard Kwok, ex MD of EURO 4D China, joining e-commerc company DangDang.com as CMO.

Source:
Campaign China

Related Articles

Just Published

45 minutes ago

Here’s a thought: Marketers can sell anything—except...

Despite effectiveness being so high on the agenda, why are marketers still failing to make their case to the C-suite? Gurdeep Puri delves into the industry’s most frustrating paradox.

3 hours ago

Duolingo's mascot death stunt: Genius or confusing?

Now that Duo the Owl is back from the dead, was the stunt a success?

13 hours ago

Together Group adds experiential tech shops to ...

The acquisition deals will help the global group 'deliver transformative customer experiences across all key luxury segments'.