Advertising Analysis
Minnie Wang
May 28, 2023

From humble beginnings to sweaty success, Lululemon's impressive China triumph

Expansion and engagement in China's saturated market is no mean feat for an international company. As popular athleisure brand Lululemon celebrates a milestone anniversary, Campaign asks the brand marketing VP to decode its China strategy.

American singer Amber Liu in Lululemon’s 'Worn By Us' campaign. Photo: Lululemon

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Did the strategic planner just kill the advertising agency?

1 Did the strategic planner just kill the advertising agency?

Coca-Cola and WPP renew global marketing partnership

2 Coca-Cola and WPP renew global marketing partnership

GroupM tells staff about redundancies as restructure hits UK

3 GroupM tells staff about redundancies as restructure hits UK

WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

4 WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

Why has GroupM lost its way for so long? The buck stops with WPP

5 Why has GroupM lost its way for so long? The buck stops with WPP

Ogilvy unifies social media offering in 16 APAC markets

6 Ogilvy unifies social media offering in 16 APAC markets

Omnicom set targets to cut staff costs by 10%

7 Omnicom set targets to cut staff costs by 10%

APAC Power List 2025: The region's most powerful brand leaders

8 APAC Power List 2025: The region's most powerful brand leaders

Labubu, the art toy craze and why grown-ups can’t get enough

9 Labubu, the art toy craze and why grown-ups can’t get enough

Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

10 Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

Related Articles

Lululemon hands media account to GroupM in key Asian markets
May 14, 2025
Nikita Mishra

Lululemon hands media account to GroupM in key ...

Asia-Pacific Power List 2023: Lynn Cheah, Lululemon
Jul 10, 2023
Staff Reporters

Asia-Pacific Power List 2023: Lynn Cheah, Lululemon

Volkswagen China CMO deported from China for drug use
Oct 23, 2024
Minnie Wang

Volkswagen China CMO deported from China for drug use

Kraft Heinz's CMO on marketing Western sauces to a Chinese audience
Jul 3, 2024
Minnie Wang

Kraft Heinz's CMO on marketing Western sauces to a ...

Just Published

Agency Report Cards 2024: We grade 25 APAC networks
9 hours ago
Campaign Editorial

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

Agency Report Card 2024: Havas Creative
The Information
10 hours ago
Staff Reporters

Agency Report Card 2024: Havas Creative

Havas's post-split independence will be on trial. Can its ‘Converged’ strategy deliver business growth, and can its leaders address the internal diversity issues?

PHD wins Bunnings media mandate after competitive pitch
11 hours ago
Nikita Mishra

PHD wins Bunnings media mandate after competitive pitch

PHD clinches Bunnings’ $50 million media account from Initiative in a fiercely contested multi-agency pitch.

Marketing budgets hold at 7.7% in 2025: Gartner CMO survey
11 hours ago
Staff Reporters

Marketing budgets hold at 7.7% in 2025: Gartner CMO ...

Gartner's 2025 CMO Spend Survey finds average marketing budgets are at 7.7% of company revenue for a second consecutive year. However, half of CMOs reported budgets of 6% or less.