The Work
Rhandell Rubio
May 5, 2011

Fuse taps YouTube for Acuvue branded content campaign

ASIA-PACIFIC - Fuse Asia-Pacific has launched a targeted and innovative campaign for contact lens brand Acuvue, owned by Johnson & Johnson Vision Care, on several YouTube channels across the region.

MBC Star Audition as it appears on YouTube

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

The untapped potential of OTT for Singapore marketers

1 The untapped potential of OTT for Singapore marketers

Unilever CEO: 'Spend on social will jump from 30% to 50%'

2 Unilever CEO: 'Spend on social will jump from 30% to 50%'

Why so many are leaving adland to embark on 'solopreneurship'

3 Why so many are leaving adland to embark on 'solopreneurship'

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

4 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

Havas and Moonfolks form media alliance in Indonesia

5 Havas and Moonfolks form media alliance in Indonesia

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

6 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Coca-Cola media business contract lies between Publicis and WPP

7 Coca-Cola media business contract lies between Publicis and WPP

WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

8 WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

9 Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

Too old for the party, too young to leave—the paradox of middle age in advertising

10 Too old for the party, too young to leave—the paradox of middle age in advertising

Related Articles

YouTube's ad revenue for APAC grows by 9% in Q4 2024
Feb 5, 2025
Lucy Shelley

YouTube's ad revenue for APAC grows by 9% in Q4 2024

Facebook, YouTube most popular social media platforms for product discovery: report
Feb 19, 2025
Joseph Arthur

Facebook, YouTube most popular social media ...

YouTube’s dominance and other podcast trends to watch for in 2025
Jan 5, 2025
Josh Morphew

YouTube’s dominance and other podcast trends to ...

YouTube partners with Shopee to launch shopping feature
Sep 23, 2024
Gunjan Prasad

YouTube partners with Shopee to launch shopping feature

Just Published

Amazon Business ad turns Little Bo Peep into wool entrepreneur
2 hours ago
Alessandra Scotto di Santolo

Amazon Business ad turns Little Bo Peep into wool ...

Campaign was created by Joint.

Snap’s global AR creative lead on turning ads into invitations
2 hours ago
Vinita Bhatia

Snap’s global AR creative lead on turning ads into ...

With four out of five brands on Snap seeing strong results with AR ads, Resh Sidhu explains why augmented reality is becoming one of the most powerful tools in a marketer’s arsenal.

Current Global CEO George Coleman to depart
3 hours ago
Siobhan Holt

Current Global CEO George Coleman to depart

Coleman plans to leave the agency this month.

Frances Ralston-Good leaves EssenceMediacom
The Information
3 hours ago
Beau Jackson

Frances Ralston-Good leaves EssenceMediacom

The global chief operating officer's departure comes amid an ongoing restructure at GroupM.