Global agency groups H1 2024 report card: WPP and Dentsu trail rivals despite ‘sequential improvement

Publicis leads the pack, while WPP and Dentsu face challenges amid market shifts and client cutbacks.

2024 H1: Publicis leads the big six, while WPP and Dentsu struggle

Excellent choice! This is exclusive Campaign content.

Sign in or join our top subscription tier, The Knowledge, today.

The Knowledge

Why Subscribe?

  • Monthly global and APAC research reports on M&A, new business and client spending
  • Quarterly global forecasting reports
  • Trend analysis reports with APAC agency report cards
  • Unlimited access to all Campaign Asia-Pacific content and its archive of 70,000+ articles,. No monthly limits!
  • Full account membership support
  • Event discounts

or call +852 2122 5222
or email [email protected]

Related Articles

Just Published

7 hours ago

It's a year of shake-ups in APAC adland

As full-year results roll in, some agencies are gaining momentum while others face headwinds. And with China’s downturn forcing a rethink, where will the next wave of growth come from? Ian Whittaker pens down his thoughts.

8 hours ago

Women to Watch 2024: Chhavi Lekha, IndiGo

Communicating on behalf of an airline isn’t easy work, but Lekha goes beyond cruise control to ensure relevance, consistency, and accuracy both internally and externally.

8 hours ago

Indian CCI raid GroupM, Publicis, IPG and Dentsu ...

As India’s ad market evolves, CCI's raids on global agencies and broadcasters raise concerns over price collusion, media buying, and market fairness.

9 hours ago

A cat-adoption drive for cat haters

Cat-food brand Whiskas wants to prove the haters wrong by convincing cat sceptics to warm up to the idea that cats are not so bad... and perhaps even worth living with.