Meanwhile, Americas flourish with IBM win.
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Growth in media reflects how the scope has become much broader for clients, and Omnicom’s acquisition of IPG is poised to drive further change in the sector.
A digital marketing maven who is behind triple-digit revenue growth for Wharf Hotels, Au has masterfully integrated Chinese social media into her marketing mix and pioneered ahead-of-the-curve tech throughout a two-decade career.
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A global study by BetterBriefs and Flood + Partners, in partnership with the IPA and WFA, reveals a broken approval process, eroding trust between marketers and agencies, and a creative industry struggling to produce standout work.
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One of the first brands to democratise international calls and foster global communication, Skype gets a fond farewell as it is formally retired by Microsoft.
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