Imogen Watson
Jan 23, 2022

Go big or go home: Pepsi summons hip-hop royalty for Super Bowl showdown

Has Pepsi already won the Super Bowl with this three-minute half-time trailer, starring musical titans Eminem, Kendrick Lamar, Mary J Blige, Snoop Dogg and Dr Dre?

Pepsi Super Bowl: Eminem, Kendrick Lamar, Mary J Blige, Snoop Dogg and Dr Dre

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