The incumbent on the Godiva account is Dentsu Y&R.
The agency will be responsible for the launch of Godiva's new branding to coincide with a Valentine’s Day promotion.
Godiva entered the Japanese market nearly 40 years ago.
Last June, Proximity Live was appointed as Godiva’s first public relations agency-of-record in China following the brand's decision to enter the market. The brand has to set up two flagship stores in Shanghai, located in the popular tourist and shopping destinations Xintiandi and Grand Gateway Mall. Godiva is also actively looking for store locations in Beijing and Guangzhou.
The agency will be responsible for the launch of Godiva's new branding to coincide with a Valentine’s Day promotion.
Godiva entered the Japanese market nearly 40 years ago.
Last June, Proximity Live was appointed as Godiva’s first public relations agency-of-record in China following the brand's decision to enter the market. The brand has to set up two flagship stores in Shanghai, located in the popular tourist and shopping destinations Xintiandi and Grand Gateway Mall. Godiva is also actively looking for store locations in Beijing and Guangzhou.
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