Jessica Goodfellow
Jun 24, 2020

Gojek slashes 9% of workforce due to COVID-19

Indonesian super app is cutting 'non-core' divisions to focus on transport, food delivery and payments.

Gojek slashes 9% of workforce due to COVID-19

Gojek is cutting 9% of its workforce, equivalent to 430 employees, as it focuses on its 'core' services to offset declines caused by the COVID-19 pandemic.

The Indonesian super app is shutting down verticals "that are no longer viable during this period", co-CEOs Andre Soelistyo and Kevin Aluwi said in an internal email sent to staff. That includes its GoLife lifestyle division, which offers home services like massages and cleaning, and GoFood Festivals, a festival featuring GoFood merchants.

Of the 430 workers that have been retrenched this week, "many" work for these divisions, according to reports.

Cutting these divisions will allow the company to focus on its "core" services of transport, food delivery and payments. The latter informed Facebook's recent investment in Gojek, with WhatsApp chief operating officer Matt Idema saying at the time the combination of WhatsApp's communication platform with Gojek's commerce platform, distribution and payment infrastructure can "bring millions of people into Indonesia’s growing digital economy".

Gojek's cost-cutting measures follow those of rival Grab, which announced earlier this month that it was cutting about 360 positions, or about 5% of its headcount.

Source:
Campaign Asia
Tags

Related Articles

Just Published

1 day ago

Dentsu China CEO Chun Yin Mak steps down after one ...

Mak will be succeeded by Guang Cui, currently CEO of Dentsu Creative China, marking the latest in a series of leadership changes across the Group.

1 day ago

Creative Minds: Roberto Buhain, unscripted

Cylndr Seoul’s copywriter and a former theatre actor, Roberto Buhain reveals his unpredictable path from the stage to the world of advertising—complete with half-finished tattoos and a whirlwind of hobbies.

1 day ago

Asia-Pacific Power List 2024: Ricky Afrianto, ...

A volleyball aficionado with a knack for adaptability, Afrianto is a passionate marketer who brings agility and responsiveness to evolving consumer needs.

1 day ago

Daniel Ricciardo drives the dream in Tourism WA's ...

The second iteration of the work targets Singaporeans' love for travel and F1 excitement, showcasing Western Australia's beauty ahead of the Singapore Grand Prix.