Good packaging is good marketing — it’s time brands realised that | Partner Content

Source:

Campaign Asia

The best packaging design from Asia-Pacific this year

The world's best packaging design from Asia-Pacific

Oct 9, 2020

Robert Sawatzky

The world's best packaging design from Asia-Pacific

Just Published

Adland cautiously welcomes Labour government in UK

10 hours ago

Will Green

Adland cautiously welcomes Labour government in UK

But industry bodies call for regulatory certainty and reform of education and skills.

Employers not trusted to be honest incomms, warns new report

11 hours ago

Jonathan Owen

Employers not trusted to be honest incomms, warns ...

One in three (31%) people do not think their employer is being open and honest in their communications with them, according to a new report by the Institute of Internal Communication.

65% of Indians will buy brands that stand for something they can identify with

11 hours ago

Campaign India Team

65% of Indians will buy brands that stand for ...

This was one of the key findings that Kantar shared while launching the fourth edition of its ‘Creative Effectiveness Awards’ for India.

How TikTok overtook Google as gen Z’s go-to search engine

11 hours ago

Reem Makari

How TikTok overtook Google as gen Z’s go-to search ...

PMW spoke to experts on how this social media platform provides gen Z with an exciting new format and a sense of community and how brands can leverage this power.