Grey Group Hong Kong appoints CEO

Grey Group has appointed Jenmon Yuen-Jenkins as CEO of Grey Group Hong Kong with immediate effect. 

Previous CEO Sarah Trombetta joined Red Havas Australia as CEO in March. 

Yuen-Jenkins was most recently business development director with Spring Studios in London, which she joined in 2013. She has experience in Europe, North America and Europe and has worked for Mintel, Atelier Leo Burnett and Ogilvy serving clients including P&G, Avon, Unilever, Estèe Lauder, Breitling, Huawei and Swarovski.

She will report to Adam O’Conor, regional chairman and CEO of Grey Group Greater China.

Yuen-Jenkins' experience, diverse portfolio and track record building global audiences for brands in luxury, fashion, beauty and lifestyle make her a "unique talent", O'Conor said in a release. "This is the beginning of a new chapter for Grey Hong Kong, and I look forward to seeing her unleash her strategic and creative expertise on our existing and future clients,” he added.

A Hong Kong native, Yuen-Jenkins is a graduate of the London School of Economics and began her advertising career with Leo Burnett Hong Kong in 1999. 

“This is an incredibly exciting opportunity for me to return home, one that provides the chance to continue our great work with our flagship clients such as Procter and Gamble, HSBC and Hong Kong Tourism Board,” she said, adding that she sees the opportunity for to expand Grey’s client list into the hospitality, luxury and lifestyle sectors.