Angelia Seetoh
Nov 18, 2010

Grey Group picks up Panadol globally

SINGAPORE - Grey has been awarded the Panadol account globally, with regional duties for Asia handled out of Singapore.

Grey picks up Panadol globally.
Grey picks up Panadol globally.

Panadol, part of GSK, has appointed Grey for its global advertising duties following a global consolidation of the brand.

Regional advertising duties for Asia will be handled out of Singapore.

The global business is believed to be worth US$100 million. A third of the business will be out of Asia. 

Jim Heekin, CEO and chairman of Grey Global, said this is probably the group's biggest global win this year. 

Heekin said that Panadol will work on a centralised creative model that will be adapted to local markets. The 360 degree campaign, which will commence next year, will also include a digital component and localised activation in individual markets.

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

2 hours ago

Publicis Groupe acquires influencer agency Captiv8

Captiv8 will join forces with the group's Influential and Epsilon.

2 hours ago

Agency Report Card 2024: EssenceMediacom

In a difficult year underlined by restructuring and turmoil within parent company GroupM, the world’s largest media agency still holds many of the keys to mount a stronger rebound in 2025.

2 hours ago

Disney sets sail: VP Sarah Fox on the brand’s ...

With localised strategy, strong fan engagement, and Disney’s knack for storytelling, Cruise Line will make its maiden voyage in December 2025. Campaign speaks exclusively with VP and regional GM Sarah Fox ahead of Campaign 360 next week.