Grey Group's Prestige wins three accounts in Pakistan

NIB Bank, a subsidiary of Singapore’s Temasek Holdings, is one of the fastest-growing banks in Pakistan with a network of over 200 branches in 60 cities and towns. Prestige has been selected as NIB Bank’s agency of record, handling above-the-line advertising for its corporate branding and consumer business.

The agency has also been charged with the relaunch of the bank following its acquisition of local financial group Pakistan Industrial Credit and Investment Corporation (PICIC), with subsidiaries PCBL (commercial bank), PICIC Asset Management Company and PICIC Insurance.

SSGC, meanwhile, is a Pakistani gas company. Following a pitch involving 12 agencies, Prestige has been appointed to be on SSGC’s roster of agencies, together with MIL (BBDO) and IAL (Saatchi & Saatchi).

The incumbents on the roster were Kimco Advertising, Manhattan Pakistan (Leo Burnett), Synergy Advertising and Wahedna D’Arcy.

EBM, Pakistan’s leading manufacturer of biscuits and cookies, has appointed Prestige to handle its new RIO Chocolate biscuit range, taking on responsibilities for all above-the-line advertising as well as point-of-sale activities. Prestige already handles many of EBM’s brands including Sooper, Smile, Marvell, Lemon Sandwich and Chocolate Sandwich.