BCA is Indonesia’s largest private bank and is controlled by Indonesian conglomerate Djarum Group.
With the win, Grey Indonesia will be charged with the development and implementation of a nationwide integrated marketing communications strategy to promote BCA’s e-banking products and facilities. These include mobile banking service m-BCA, SMS BCA, BCA ATM, Debit BCA and internet banking-based KlikBCA, as well as new services for the market.
BCA called a pitch for its creative business late last year. Four agencies were invited to pitch, including Grey and JCMK.
The first in the series of B2C campaigns is scheduled to kick off in March 2011.
