Grey Public Relations India hires Tara Kapur as VP and head of PR

In her new role, Kapur will provide strategic solutions for national businesses and client servicing operations in India. She will report directly to Jishnu Sen, COO of Grey India.

“The complex business and media environment of today calls for 'strategy-based' innovative PR campaigns that help our clients meet their business objectives or address specific challenges. I look forward to working on innovative strategies for our clients," said Kapur in a statement.

Kapur was previously president of PR at Euro RSCG India. Her 20 years of experience in marketing and PR also span McCann Erickson, Ogilvy PR and Good Relations. She has worked alongside brands such as Fendi, Lacoste, Tiffany & Co and Ford.