Grey scoops Grand Prix at SPH's Ink Awards in Singapore

Grey Group Singapore emerged as the Grand Prix winner for their advertisement titled Teacher for Wildlife Reserves, voted unanimously by the judging panel. It also took home the gold award in the Press Single (English) category.

Ng Tian It, creative director at Lowe Worldwide, who was one of the judges said, "This is the kind of work that we as an industry would like to advocate - simple, fresh, single-minded and uncluttered. And it also brings a smile to your face."

Grey won a cash prize of SG$ 8,000 (US$ 5956) and will receive a full-page full colour ad space in one of SPH's flagship newspapers.

Other winners include &Larry for its branding campaign for Takashimaya's 16th anniversary which won top honours in the Press Campaign (English) category as well as silver in the Print Single (English) category while DDB garnered the most number of awards: gold in Print Single/ Campaign (Chinese) for their Fables is more Effective than Facts ad and three bronze awards for their Live On campaign for Health Promotion Board.

In total, the awards attracted 281 entries of which 33 were short-listed as finalists.

Leslie Fong, senior executive vice president of SPH's marketing division, said, "The entries by this year's finalists and winners are a showcase of print and advertisementes at their best. A clever idea, engaging copy and arresting visuals - what more does an advertiser need to communicate with his target audience."

Winners:

Grand Prix: Teacher, Wildlife Reserve, Grey Singapore

Print Single:

Gold: Teacher, Wild Life Reserves, Grey Group Singapore
Silver: Takashimaya Sessions - Vision, Toshin Development Co Ltd, &Larry
Bronze: Wait, Ministry of Health, DDB Singapore
Finalist: Stop the Horror with Soap & Water, Health Promotion Board, DDB Singapore
Finalist: One Dollar Invetment, Singapore Press Holdings, O2 Advertising
Finalist: Minifesto - 100% Love for BMW Asia, Kinetic Singapore
Finalist: WWW Youth for Singtel, BBDO Proximity Singapore
Finalist: Admire for Ferrell Assett Management, Sparkfury Creative Consultants

Print Campaign Single:

Gold: Takashimaya Sessions for Toshin Development, &Larry
Silver: Here for Good for SCB, TBWA Tequila Singapore
Bronze: Live On for HPB, DDB
Finalist: The Human Building for Asia Square, TBWA Tequila
Finalist: SMU Print Campaign for Singapore Management University, Y&R

Print Single/ Campaign Chinese:

Gold: Fables are far more Effective and Facts for HPB, DDB
Bronze: Live On for Ministry of Health, DDB
Bronze: A Good Building for Capitaland, 10 am Communications
Finalist: Carlsberg Chinese New Year Festive Campaign, SPH
Finalist: Breadman Warrior for HPB, DDB

Print Classified:

Gold: Space To Let for McCann Worldgroup Singapore, McCann Erickson Singapore
Bronze: CIMB HDB Home Loans for CIMB Bank, O&M Singapore
Finalist: Faces of Steel. Stories of Strength for Army Recruitment Centre, Mandate Advertising International
Finalist: Martell VSOP The Ultimate Start-Up Space for Pernod Ricard, TBWA Tequila Singapore
Finalist: Lawyers who know Asia for Rajah 7 Tann LLP, Equus Design Consultants

Print Creative Media Buy:

Silver: Samsung 3D TV - Newspaper Insert for Samsung Asia, Cheil Worldwide
Silver: Are you POLO enough? for Volkswagen Group Singapore, The Gang
Bronze: Mini - Birthday Ad for BMW Asia, Kinetic Singapore
Finalist: Samsung 3D TV - 3D Glasses for Samsung Asia, Cheil Worldwide
Finalist: The Art of Creation for Performance Motors, Publicis Singapore

Integrated Campaign:

Silver: Night Out Campaign for 2010 for Singapore Tourism Board, SPH
Bronze: The Art of Creation for Performance Motors, Publicis Singapore
Finalist: Life is Artistry for Mandarin Gallery, Saatchi Lab
Finalist: Responsible Pet Ownership 2009 for Agri-Food & Authority of Singapore, I.M Communications
Finalist: Nissan Summer Car Wash for Tan Chong Motor Sales, 6 Minutes Communications

Readers' Choice

Winner: Samsung 3D TV - 3D Glasses for Samsung Asia, Cheil Worldwide