Jenny Chan 陳詠欣
Jul 28, 2011

Group buying brands in Hong Kong dominate Google Zeitgeist 2011

HONG KONG - On the minds of Hong Kong googlers in the first half of the year were group buying brands like Groupon, Groupbuya, and Group buyer, according to the 2011 mid-year Google Zeitgeist.

Groupon Hong Kong
Groupon Hong Kong

The local version of Groupon was the champion of search results in Google Zeitgeist from January to June 2011, outstripping other group buying sites in the region.

Groupbuya was ranked fourth in the top ten brands, and Group Buyer followed closely in the fifth place.

Google Zeitgeist, a tool designed to provide insight into internet trends, is compiled based on the aggregation of billions of search queries typed into the search engine.

In the consumer electronics category, the smartphone and tablet PC booms heated up searches related to Apple's iPad 2 and the Samsung Galaxy series of gadgets.

In addition, mobile phone operators also appeared frequently in Google searches, with SmarTone Vodafone and PCCW Mobile in the list's top ten.

Fast-food chain McDonald enjoyed a lot of publicity as internet users googled for its take-away service and online menu, prompting it to take the ninth position.

As for the broader list of the most popular search terms, Facebook is on top. Other web giants such as Google, Yahoo!, and YouTube were well-received online.

Other notable search keywords were China Airlines, Delta Air Lines, Panasonic, TVB, and HSBC.


 

Source:
Campaign China

Related Articles

Just Published

3 hours ago

How ad agencies can safeguard their creative spark ...

By implementing the right processes, and following it to the T, creative agencies can minimise the instances of idea thefts and safeguard their valuable work.

3 hours ago

How a toilet joke got two interns their first ...

Nidhi Shah and Rag Brahmbhatt were pleasantly astonished that their work for Macrogol Hexal tickled the funny bones of jurors judging entries for the ‘Audio and Radio Lions’ category.

11 hours ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

12 hours ago

Agency Report Card 2023: Wunderman Thompson

As the curtain falls on a year of connected customer experiences, integrated communications, and business growth, Wunderman Thompson, now part of VML, embraces a fresh chapter. With new leadership at the helm, they set sail toward a brighter future.