Groupon appoints Max PR in Singapore

The agency will be responsible for Groupon’s corporate communications, media relations, issues/crisis support and trainings as well as offer sound strategic support through its senior support staff who will handle the day-to-day activities.

James Yi, managing partner at Max PR, said, “Groupon is a great win for us. As a leader in its field who differentiates itself from the competition through high service standards and credibility, Groupon is already one of the most recognisable brands worldwide.”

The win comes on the heels of the official launch of Max PR, which was founded by PR veterans Patricia Tweed and Yi. It has been operating for more than a year, with clients that span the pharmaceutical, corporate and travel sectors.

Karl Chong, CEO at Groupon Singapore, said, “We are excited about this new partnership with Max PR. We chose Max PR because of the value of the strategic counsel from the senior team and the passion they had for our business. With the support of Max, I believe we will be able to successfully deliver the expansion and growth we are aiming for in Singapore.”

Tweed was formerly managing director at Baldwin Boyle Shand and senior vice president of healthcare at Weber Shandwick Singapore. “James and I founded Max PR because we both fundamentally believe that we offer a better way of communicating, one where quality of work comes first over quantity of clients.”

“We bring a wealth of experience in healthcare, corporate and crisis communications having both worked extensively in these areas previously,” she added.

Yi, meanwhile, has over 14 years’ experience in marketing and communications. He previously headed the consumer and healthcare team at Fleishman-Hillard Singapore.

Daily deal sites in Singapore have been attacked in the past years as consumers have started complaining that the deals aren’t as good as they had been advertised.