Analysis Advertising The Knowledge
Jamie Rossouw
Apr 12, 2024

H2 2023: Telstra disrupts the norm with its $100 million account

North America dominated the global creative landscape in H2, but high-value shifts from APAC, like telecom major Telstra abandoning the traditional agency model made news.

Excellent choice! This is exclusive Campaign content.

Sign in or join our top subscription tier, The Knowledge, today.

The Knowledge

Why Subscribe?

  • Monthly global and APAC research reports on M&A, new business and client spending
  • Quarterly global forecasting reports
  • Trend analysis reports with APAC agency report cards
  • Unlimited access to all Campaign Asia-Pacific content and its archive of 70,000+ articles,. No monthly limits!
  • Full account membership support
  • Event discounts
Join Now
Sign in

or call +852 2122 5222
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

New-business appointments in U.K. declined 18% year-on-year: AAR report
Feb 7, 2023
Shauna Lewis

New-business appointments in U.K. declined 18% ...

Global new-biz regional analysis: APAC new business takes a dip
The Knowledge
Jan 6, 2023
Jamie Rossouw

Global new-biz regional analysis: APAC new business ...

Why the talent crisis has been positive for wasteful new business pitches
Sep 15, 2022
Sebastian Schichtel

Why the talent crisis has been positive for ...

WPP tops big six new-business table in Q2
Aug 17, 2022
Glauk Mahmutaj

WPP tops big six new-business table in Q2

Just Published

Unilever merges corporate affairs and sustainability after comms boss departure
2 hours ago
Evie Barrett

Unilever merges corporate affairs and sustainability...

Unilever’s sustainability chief has taken on corporate affairs responsibilities as part of a comms reshuffle at the consumer goods multinational.

During the age of misinformation, the Baldoni-Lively lawsuits put the onus on social media platforms and influencers
2 hours ago
Charlene Coughlin

During the age of misinformation, the Baldoni-Lively...

Influencers have a responsibility to question their sources before sharing defamatory content.

Digital marketing head Alice Au exits Wharf Hotels
7 hours ago
Staff Reporters

Digital marketing head Alice Au exits Wharf Hotels

Au steps down after four years, announcing her departure on LinkedIn.

Why Google has never looked more fragile as an advertising channel
3 days ago
Robert Simpkins

Why Google has never looked more fragile as an ...

As the DOJ vs. Google case rumbles on into the new year, how can advertisers best prepare for a post-Chrome world?