Hall of Fame Singapore announces finalists

Organised by Institute of Advertising Singapore, the annual advertising awards celebrate outstanding achievements and breakthrough ideas in creative communications, and uphold the talents behind these works. Full details of the finalists are listed below.

Now into its 14th year, the awards have added a new category this year—the Innovation Awards—which comprises three awards: product innovation, marketing innovation and business innovation.

“Implementing an innovative idea calls for great courage and confidence as it is something untried and untested,” said Wong Mei Wai, chairman of the Hall of Fame Steering Committee. “We therefore want to recognise the innovators’ creativity and insight.”

This year’s Hall of Fame Awards saw a record number of 124 entries from 29 agencies, double the number from last year. Entries in the Digital Campaigns Award have increased significantly, which the Hall of Fame Awards said signals the burgeoning interest in digital works.

The winners of all four categories of awards – Individual Awards, Company Awards, Campaign Awards and Innovation Awards – will be unveiled at the ceremony.

In line with the “Superheroes of Singapore Advertising” theme, prizes will be awarded to the agency with the best superhero costumes. The event is sponsored by MediaCorp, Singapore Press Holdings, SMRT Media, SingTel iMedia and StarHub.

Last year, DDB and OMD were the overall winners at the Hall of Fame Awards 2011.

This year's finalists include:

Client Marketer of the Year Award
Oliver Chong (StarHub) – DDB Group Singapore
Virginia Ng (KFC) – MindShare Singapore

Creative Director of the Year Award
Ali Shabaz – Grey Group Singapore
Pann Lim – Kinetic Design & Advertising Pte Ltd
Troy Lim – Ogilvy & Mather Singapore

Strategic Planner of the Year Award
Prajat Khare – MediaCom Singapore
Ranjeet Janathanna – Lowe Singapore

Young Professional of the Year Award
Byron Charles Brooks – MindShare Singapore
Justine Wei-Ying Leong – Grey Group Singapore
Nicolas Tran Dinh – Leo Burnett Group Singapore
Shirley Ang – Grey Group Singapore
Tow Huiwen – Ogilvy & Mather Singapore

Media Professional of the Year Award
Charmaine Deng – MindShare Singapore
Jeff Franco – UM
Joyce Lee – UM
Prabhvir Sahmey – MindShare Singapore
Rahul Vasudev – MediaCom Singapore

Media Agency of the Year Award
MediaCom Singapore
MindShare Singapore
OMD Singapore Pte Ltd
PHD Network Singapore

Brand of the Year Award
Health Promotion Board – HPB-The Most Socially Powerful Brand in Singapore (DDB Group Singapore; Ogilvy & Mather Singapore; OMD Singapore)
StarHub – Out-Think, Out-Create, Out-Innovate (DDB Group Singapore)

Advertising Agency of the Year Award
BBH Asia Pacific
DDB Group Singapore-The DDB Avengers

Campaign of the Year Award
Health Promotion Board – I Quit (Ogilvy & Mather Singapore; OMD Singapore)
Heineken – Heineken Social Tree (Iris Worldwide; ZenithOptimedia)
Mentos – Encouraging Singaporeans To 'Get Fresh' On National Night (BBH Asia Pacific)
NTUC Income – Re-framing Insurance from big-ticket expense to daily essential (BBH Asia Pacific; PHD Network Singapore)
StarHub – LionsXII (DDB Group Singapore)

Digital Campaign of the Year Award
FHM – FHM's "Sexiest Woman In Non-Existence" (BBH Asia Pacific)
Mentos – Encouraging Singaporeans To 'Get Fresh' On National Night (BBH Asia Pacific)
Mercedes-Benz – Mercedes-Benz C-Class Coupe Signature Drive (MEC Singapore)
StarHub – Stadium Five Million (DDB Group Singapore)
StarHub – StarHub SafeSurf: Birds & the Bees 2.0 (DDB Group Singapore)

Most Effective Media Campaign Plan of the Year Award
Carlsberg – Fortune Flows (OMD Singapore)
Economic Development Board – Enhancing Singapore's Position as a Global Business Centre (MEC Singapore)
IKEA – IKEA I Need A Snooze (OMD Singapore)
Johnson & Johnson – 1-Day ACUVUE TruEye (OMD Singapore)
Mercedes-Benz – Mercedes-Benz C-Class Coupe Signature Drive (MEC Singapore)
Unilever – Magnum Temptation (MindShare Singapore)

Print Campaign of the Year Award
BMW – BMW 7 Series- The 7 Principles of Leadership (MindShare Singapore)
NTUC Income – Re-framing Insurance from big-ticket expense to daily essential (BBH Asia Pacific)
Samsung – Samsung GALAXY Doodle A Note (Starcom Media Worldwide)
Republic of Singapore Air Force – Let Dreams Take Flight (DDB Group Singapore)
ST701 – STJobs (Goodfellas)

Television Campaign of the Year Award
Health Promotion Board – Be Positive (Ogilvy & Mather Singapore)
Health Promotion Board – Ong & Raj (DDB Group Singapore)
Saving Gaia – Saving Gaia 2012-"Save my World" (MediaCorp Pte Ltd)
Singapore Army Recruitment – 'Army Ops Diary' (Mandate Advertising International)
Volkswagen – Onto The Treasure Trail: VW takes a brave bold step to boost brand appeal (MediaCom Singapore)

Product Innovation of the Year Award
Archipelago – The Archipelago Brewery Limited Edition craft beer collection (Asia Pacific Breweries Singapore)
Chupa Chups – The Chupa Chups ScreamStopper (BBH Asia Pacific)
Colgate – Colgate Glow In The Dark Teen Idol Poster (Dentsu; Young & Rubicam)
Kirin – Kirin Beer Bro-quet (Dentsu; Young & Rubicam)
StarHub – StarHub SafeSurf (DDB Group Singapore)

Marketing Innovation of the Year Award
Caltex – Caltex Fuel Democracy Campaign (Dentsu; Young & Rubicam)
Colgate – Colgate Glow In The Dark Teen Idol Poster (Dentsu; Young & Rubicam)
Courts – Demolition Site (RAPP Singapore)
Heineken – Heineken Social Tree (Iris Worldwide)
Kirin – Kirin Beer Bro-quet (Dentsu; Young & Rubicam)

Business Innovation of the Year Award
Chupa Chups – Chuck Studios (BBH Asia Pacific)
OCBC – Share Margin Financing Quality Priced Loan (OCBC Securities)
StarHub – Singapore Football: Lions vs Arab Oil Money (DDB Group Singapore)
StarHub – TV Anywhere (DDB Group Singapore)