Hansgrohe selects GolinHarris as PR agency in China

GolinHarris Shanghai will provide media communications and digital services across the Greater China region, covering both the Hansgrohe and Axor brands. The news comes after the recent appointment of GolinHarris London to provide global PR services to the company. 

Hansgrohe has tasked GolinHarris with leveraging its excellent global communication network and understanding of the local markets to increase Hansgrohe’s brand awareness and influence in China, which is currently the largest foreign market for providers of luxury bath and kitchen fixtures.

“We previously worked with Hansgrohe on a four-year retainer agreement from 2006 to 2009,” said Sarah Chin, vice-president and general manager of GolinHarris Shanghai. “By telling their compelling brand story, combined with our communication and digital expertise, we’ll provide Hansgrohe with an integrated communication service.”

Hansgrohe's PR business was previously handled by the former Eastwei, now known as MSL China.