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ASIA-PACIFIC - The team at Campaign Asia-Pacific would like to wish its readers a Happy Chinese New Year and a prosperous Year of the Rabbit. The Campaignchina.com website and daily news bulletins will return on Thursday 10 February.
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The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.
Bidon has been global chief executive at Nexus since April 2022.
WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.