Nikita Mishra
Jan 10, 2023

CNY campaigns: Getting brand messaging right when China is reeling under Covid

SOUNDING BOARD: Industry experts weigh in on the best strategies for brands to nail the cultural tone and empathetic approach to connect during uncertainty.

Clockwise from top left: Joanne Painter (Icon Agency), Olivia Plotnick (Wai Social), Antony Yiu (PHD Hong Kong), Martin Roll, Ria Parikh (Imergey), Huiwen Tow (Virtue APAC), Ian Whittaker (Liberty Sky Advisors), Bob Wang (TBWA/Shanghai), Dixi Chern (Media.Monks Shanghai), Charles Cheung (Carma Asia)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

31 minutes ago

Women to Watch 2024: Catherine Zhu, Interone & DDB

As the leader of Interone China, Zhu not only propelled the agency’s performance but also earned the trust of clients with exceptional skills in business negotiation, client relationship management, and crisis management.

6 hours ago

GoTo ad revenue soars 92% as on-demand business ...

Food delivery platforms now account for 1.6% of GMV through advertising, marking a transformation from an add-on service to a meaningful source of revenue.

7 hours ago

Duolingo comms head Sam Dalsimer leads 'wholesome ...

Duolingo killed off its brand mascot and brought it back to life as part of an unhinged social media strategy and more wholesome comms approach.

7 hours ago

Unilever uses digital twins to accelerate content ...

Chief growth and marketing officer Esi Eggleston Bracey spoke about integrating AI technologies at the Nvidia GTC 2025 conference.